US 250 Resources from More in Common
Related More in Common Research
Since 2020, More in Common has been studying beliefs and attitudes towards American identity and how they vary across demographics in the United States. Below is a list of our key reports:
Our mixed-methods study found Republicans and Democrats share common ground about how to teach our national story but hold inaccurate ideas about what the other side believes about teaching U.S. history.
Overcoming Distrust and Reducing Partisan Animosity
Using insights from our Defusing the History Wars report, we produced video content to show that the average member of the opposing party is not as threatening or extreme as we may think. Tested in a randomized control trial with over 3600 Americans, the video shows that leveraging personal stories of in-group messengers undergoing a journey of persuasion could significantly lower feelings of partisan hostility.
American Identity Fourth of July Report
Drawing from our survey conducted among 2,500 Americans, this report explores how different characteristics, aspirations, and narratives of the United States resonate across different demographics and political ideologies. While some appeal strongly to some groups over others, we find most Americans share similar aspirations for the country and express warm feelings towards various historic figures, events and holidays.
Drawing from multiple message testings on American identity, this guide is a communications resource aimed at equipping institutions and civil society leaders committed to telling the “bigger story of us”. We hope this guide will provide strategic communications to disrupt divisive narratives and reach key audiences with more inclusive narrative of American identity.
Our landmark study is based on a representative survey of 8,000 Americans in 2018, and finds that rather than being divided into two political camps, American society today consists of seven distinctive groups based on their core beliefs and social-psychological profiles. The study finds an ‘Exhausted Majority’ that feel unrepresented and left out by the intensifying conflict and tribalism of the loudest voices in politics and media platforms. It also provides a way forward, highlighting a much greater degree of common ground among Americans than conventional wisdom would suggest.
More in Common presented our Defusing History report at the 2023 American Association for State and Local History (AASLH) Annual Summit.
How we can help
As we approach the 250th anniversary of the Declaration of Independence, we are committed to helping foster commemorations that can be a uniting force for the country. We’d love to hear from you to learn more about your challenges and if there are opportunities our research or services could assist in your 250th commemoration efforts. Some examples of how we can help:
Examples of we can help:
Presenting: Present our research/lead workshops to your team on our findings around American identity, Americans attitudes on our history wars, and/or broad trends around polarization in the US.
Message Guidance: Develop/test messaging and communication strategies that can speak across lines of difference.
Measuring and Evaluation: Develop custom research plans to monitor and evaluate the impact of your work.
Custom Solutions & Insights: Design custom research to generate unique insights for your target audiences.
If interested in our services or research, please click on the button below.
Who We Are
At More in Common, we conduct unique audience and opinion research, diving deeper than traditional polling, to better understand the complexities and nuance of Americans’ perspectives. We seek to understand not just what Americans think, but why. Using our research, we engage with 200+ civil society organizations, cultural institutions and corporations to explore how relationships, environments, messengers, and core beliefs shape the way Americans engage in civic and cultural life.
Learn more and sign up for our newsletter at www.moreincommon.com/us